5 lesser-known tips for cold pitching VCs
Are you a founder trying to cold-pitch VCs?
Keep these 5 things in mind↓
Double down on your homework. Don’t waste time pitching to VCs who aren’t interested in your sector.Example: If they’ve made it clear they’re not looking at med-tech, don’t send that cold email.Instead, try connecting on LinkedIn. See if things have changed. Going the extra mile now saves time later.
Know their portfolio inside out. Spot collaboration opportunities with their existing companies.Mention these on your first call.
Why? It’s a win-win.
The VC gets value for their portfolio. You get potential business.
Funding might just be a happy by-product.
Keep your DD folder up to date. Don’t wait for VCs to ask. Update it every couple of months.You’d be amazed how many founders scramble at the last minute.
This simple step can speed up the whole process. You have to be on your toes with due diligence.
Keep your deck simple. Focus on the product, feedback and use cases.Leave the nitty-gritty details for later emails.
This is what I like: A clear problem + your solution + why it makes business sense = 99% of the job done.
Anything more is just cognitive overload.
Plan your time wisely Got 30 minutes? Use it well.Be crisp with your hook and pitch. Explain your proposition clearly, but leave time for:
- Your ask
- Round structure
- Next steps
What is something that I missed in this list?
P.S. Here’s a pic of Team DQ using our time wisely (or at least trying to!) at our latest catch-up in Central London. Top marks to Corinne from Cut Loose London for somehow making us look presentable.
